Waukesha County Technical College
Marketing

Marketing

Program Information

Degree Type

63-credit Associate of Applied Science Degree

Program Code

10-104-3

Time to Degree

2 years

Start Date

August / January

How You'll Learn

Hybrid

8-Week Courses

Daytime

Program OverviewApplication DeadlinesProgram Cost

Marketing plays a fundamental role in business by creating, communicating and delivering products or services. In this dynamic, hands-on program, gain a comprehensive understanding of business and marketing fundamentals. Develop skills in advertising, customer service, communication, sales and strategy. Explore the latest trends and technology in digital and experiential marketing.

Deadlines To Know*

Fall 2023 Start

  • Application Opens: October 1, 2022
  • Application Deadline: August 7, 2023

Spring 2024 Start

  • Application Opens: April 1, 2023
  • Application Deadline: January 8, 2024

Summer 2023 Start

  • This program cannot be started in summer.

* Submit all checklist items by the application deadline. Apply early; deadlines are subject to change based on program demand.

Tuition Costs

The cost of your degree depends on a number of factors, including where you live, how your program is delivered, how long it takes to finish your program and the financial aid you receive. Explore current tuition and fees.

Additional Estimated Costs

  • Any PC

How To Apply

  • Apply online and pay the $30 application fee.
  • Submit a copy of one of the following to demonstrate your reading, writing and math skills:
      • High school GPA of 2.60 or above. Transcript must include completed coursework through the 11th grade.*
      • ACT, ACCUPLACER® or GED - 2014 Series (165 or higher).*
      • Prior college coursework may meet this requirement in whole or in part. Courses must be in the specific area(s), and you must have earned a grade of C or better (2.0 on a 4.0 scale) in the courses.*
      • If none of the above apply, sign up for the ACCUPLACER® placement test.

*Unofficial copies of these documents can be sent to admissions@wctc.edu.

Questions on the application process? Visit the Admissions page or contact an Enrollment Counselor.

Apply Online
 

Program Details

Questions? We'd love to help! Connect with our Outreach team by filling out our online form or by email at outreach@wctc.edu.

If you are a reliable, top-notch communicator, have good analytical skills, are creative and can work at a fast pace, a marketing career may be right for you. Those working in this field must focus on their audience to ensure the product or service they are promoting adds value to the client.

  • Inside Sales Representative
  • Business Development Representative
  • Marketing Research Analyst
  • Territory Business Manager

This program is open to qualified high school applicants. Learn more >

$46,900 – $100,000+ annually

Salary range estimates based on wages for related occupations in Waukesha County as reported by Economic Modeling Specialists International (EMSI). Individual wages may vary based on experience, industry, location and specific job requirements.

Check the WCTC Graduate Success Report to view our graduates’ entry wages.

As a program student, you are eligible to receive:

  • Financial aid loans
  • Scholarships
  • Other forms of assistance

Learn more about financial aid.

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Program Courses
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Program PDF
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Career Pathway

What Makes This Program Unique?

1

Innovative, application-based curriculum uses real companies for case studies and simulations. Students use cutting-edge technologies to create impactful presentations.

2

WCTC’s nationally-recognized Business Student Organization - Collegiate DECA provides opportunities for travel to professional business conferences, leadership events and case competitions.

3

The Marketing Emerging Leaders program provides unique learning experiences outside of the classroom with marketing leaders and entrepreneurs.

Similar Programs

Related Certificates

Program Pathway

Earn certificates, technical diplomas and/or industry credentials along this pathway. Start with some courses for entry-level employment, and continue with additional courses for higher wages and job advancement.

Marketing Pathway
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Prior Learning
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Certificates
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Technical Diploma
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Associate Degree
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Bachelor's Degree

Earn credit for prior learning for the college-level knowledge and skills that you've already acquired through advanced high school classes, previous ollege coursework, self-study, military training work or volunteer experience.

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Associate Degree
  • Marketing (this program)

WCTC has credit transfer agreements with many four-year institutions that allow our degree graduates to transfer credits into a baccalaureate program, often at junior-level standing.

More Credit Opportunities

High School Dual Credit

Dual enrollment offers high school students an opportunity to get a head start in high-demand fields while earning college credits.

Learn More

Credit for Prior Learning

You may have the opportunity to obtain credit for the college-level skills and knowledge you've already acquired through prior coursework, work experience and more.

Learn More

Transfer Opportunities After WCTC

WCTC has credit transfer agreements with many four-year institutions that allow our degree graduates to transfer credits into a baccalaureate program, often at junior-level standing.

College Program Name Credit Awards
Marian UniversityBS Marketingup to 66, 10% tuition discount
Marquette UniversityBS Marketingup to 63
Mount Mary UniversityBA Communications: Integrated Marketingfull program
Mount Mary UniversityBA Communications: Public Relationsfull program
College Program Name Credit Awards
Bellevue UniversityAny Bachelors Degreeup to 60, tuition discount
Franklin UniversityAny Bachelors DegreeJunior Standing
Grand Canyon UniversityAny Bachelors10% tuition discount
Lakeland UniversityAny Bachelors DegreeJunior Standing, Credits Vary, 20% tuition discount
UW-Green BayOrganizational Leadership - Bachelor of Applied StudiesBlock of 60 credits
UW-StoutBS Management (100% online)up to 60
UW-StoutBS Career, Technical Education & Training (100% online)up to 60
UW-WhitewaterBA Arts and Sciences60+
Wisconsin Lutheran CollegeBachelor of Science in Business Management & Leadership50-70

 

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