Digital Marketing Promotions
Degree Type
16-credit Technical Diploma
Program Code
30-104-8
Time to Degree
1 year
Start Date
August / January
How You'll Learn
Hybrid
8-Week Courses
Daytime
Gain the technical and communication skills needed to develop and manage integrated digital marketing campaigns. Learn to identify and target potential customers and create appropriate content for a variety of audiences using websites, email campaigns, social media and online advertising. Explore how to use platform-based analytics to measure campaign effectiveness.
How To Apply
- Apply online and pay the $30 application fee.
- Submit a copy of one of the following to demonstrate your reading and writing skills:
- High school GPA of 2.60 or above. Transcript must include completed coursework through the 11th grade.*
- ACT, ACCUPLACER® or GED - 2014 Series (165 or higher).*
- Prior college coursework may meet this requirement in whole or in part. Courses must be in the specific area(s), and you must have earned a grade of C or better (2.0 on a 4.0 scale) in the courses.*
- If none of the above apply, sign up for the ACCUPLACER® placement test.
*Unofficial copies of these documents can be sent to admissions@wctc.edu.
Questions on the application process? Visit the Admissions page or contact an enrollment counselor.
Program Details
Contact Us
Questions? We'd love to help! Connect with our Enrollment team by filling out our online form or by email at enroll@wctc.edu.
Potential Careers
If you are a reliable, top-notch communicator, are creative and can work at a fast pace, a marketing career may be right for you. Those working in this field must focus on their audience to ensure the product or service they are promoting adds value to the client.
- Digital Marketing Coordinator
- Social Media Specialist
- Account Manager
- Target Marketing Specialist
- Marketing Assistant
High School Eligibility
This program is open to qualified high school applicants. Learn more >
Career Salaries
$41,000 - $63,800 annually
Salary range estimates based on wages for related occupations in Waukesha County as reported by Lightcast. Individual wages may vary based on experience, industry, location and specific job requirements.
Check the WCTC Graduate Success Report to view our graduates’ entry wages.
Financial Aid
As a program student, you are eligible to receive:
- Financial aid loans
- Scholarships
- Other forms of assistance
Learn more about financial aid.
What Makes This Program Unique
- Features an innovative, application-based, industry-validated curriculum.
- Dynamic learning opportunities outside of the classroom, including tours, trips, Collegiate DECA competitions and service learning.
- Take part in networking events with area businesses and WCTC alumni.
Similar Programs
Related Certificates
Program Pathway
Earn certificates, technical diplomas and/or industry credentials along this pathway. Start with some courses for entry-level employment, and continue with additional courses for higher wages and job advancement.
Marketing Pathway
Earn credit for prior learning for the college-level knowledge and skills that you've already acquired through advanced high school classes, previous college coursework, self-study, military training work or volunteer experience.
More Credit Opportunities
High School Dual Credit
Dual enrollment offers high school students an opportunity to get a head start in high-demand fields while earning college credits.
Credit for Prior Learning
You may have the opportunity to obtain credit for the college-level skills and knowledge you've already acquired through prior coursework, work experience and more.