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Degree Type
63-credit Associate of Applied Science Degree

Program Code

Time to Degree
2 years

Start Date
August / January / June

How You'll Learn

  • Hybrid
  • 8-Week Courses
  • Daytime

Marketing plays a fundamental role in business by creating, communicating and delivering products or services. In this dynamic, hands-on program, gain a comprehensive understanding of business and marketing fundamentals. Develop skills in advertising, customer service, communication, sales and strategy. Explore the latest trends and technology in digital and experiential marketing.

How To Apply

  • Apply online and pay the $30 application fee.
  • Submit a copy of one of the following to demonstrate your reading, writing and math skills:
    • High school GPA of 2.60 or above. Transcript must include completed coursework through the 11th grade.*
    • ACT, ACCUPLACER® or GED - 2014 Series (165 or higher).*
    • Prior college coursework may meet this requirement in whole or in part. Courses must be in the specific area(s), and you must have earned a grade of C or better (2.0 on a 4.0 scale) in the courses.*
    • If none of the above apply, sign up for the ACCUPLACER® placement test.

*Unofficial copies of these documents can be sent to

Questions on the application process? Visit the Admissions page or contact an enrollment counselor.

Program Details

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Contact Us

Questions? We'd love to help! Connect with our Enrollment team by filling out our online form or by email at

Potential Careers

If you are a reliable, top-notch communicator, have good analytical skills, are creative and can work at a fast pace, a marketing career may be right for you. Those working in this field must focus on their audience to ensure the product or service they are promoting adds value to the client.

  • Inside Sales Representative
  • Business Development Representative
  • Marketing Research Analyst
  • Territory Business Manager
High School Eligibility

This program is open to qualified high school applicants. Learn more >

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Career Salaries

$46,900 – $100,000+ annually

Salary range estimates based on wages for related occupations in Waukesha County as reported by Economic Modeling Specialists International (EMSI). Individual wages may vary based on experience, industry, location and specific job requirements.

Check the WCTC Graduate Success Report to view our graduates’ entry wages.

Financial Aid

As a program student, you are eligible to receive:

  • Financial aid loans
  • Scholarships
  • Other forms of assistance

Learn more about financial aid.

What Makes This Program Unique

  1. Innovative, application-based curriculum uses real companies for case studies and simulations. Students use cutting-edge technologies to create impactful presentations.
  2. WCTC’s nationally-recognized Business Student Organization - Collegiate DECA provides opportunities for travel to professional business conferences, leadership events and case competitions.
  3. The Marketing Emerging Leaders program provides unique learning experiences outside of the classroom with marketing leaders and entrepreneurs.

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Help your organization achieve its goals by developing effective leadership skills and becoming a champion of marketing initiatives.

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Program Pathway

Earn certificates, technical diplomas and/or industry credentials along this pathway. Start with some courses for entry-level employment, and continue with additional courses for higher wages and job advancement.

Marketing Pathway

Earn credit for prior learning for the college-level knowledge and skills that you've already acquired through advanced high school classes, previous college coursework, self-study, military training work or volunteer experience.

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Transfer Opportunities After WCTC

WCTC has credit transfer agreements with many four-year institutions that allow our degree graduates to transfer credits into a baccalaureate program, often at junior-level standing.

Explore Transfer Agreements