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Marketing
Degree Type
63-credit Associate of Applied Science Degree
Program Code
10-104-3
Time to Degree
2 years
Start Date
August / January / June
How You'll Learn
Hybrid
8-Week Courses
Daytime
Marketing plays a fundamental role in business by creating, communicating and delivering products or services. In this dynamic, hands-on program, gain a comprehensive understanding of business and marketing fundamentals. Develop skills in advertising, customer service, communication, sales and strategy. Explore the latest trends and technology in digital and experiential marketing.
How To Apply
- Apply online and pay the $30 application fee.
- Submit a copy of one of the following to demonstrate your reading, writing and math skills:
- High school GPA of 2.60 or above. Transcript must include completed coursework through the 11th grade.*
- ACT, ACCUPLACER® or GED - 2014 Series (165 or higher).*
- Prior college coursework may meet this requirement in whole or in part. Courses must be in the specific area(s), and you must have earned a grade of C or better (2.0 on a 4.0 scale) in the courses.*
- If none of the above apply, sign up for the ACCUPLACER® placement test.
*Unofficial copies of these documents can be sent to admissions@wctc.edu.
Questions on the application process? Visit the Admissions page or contact an enrollment counselor.
Program Details
Contact Us
Questions? We'd love to help! Connect with our Enrollment team by filling out our online form or by email at enroll@wctc.edu.
Potential Careers
If you are a reliable, top-notch communicator, have good analytical skills, are creative and can work at a fast pace, a marketing career may be right for you. Those working in this field must focus on their audience to ensure the product or service they are promoting adds value to the client.
- Inside Sales Representative
- Business Development Representative
- Marketing Research Analyst
- Territory Business Manager
High School Eligibility
This program is open to qualified high school applicants. Learn more >
Career Salaries
$42,700 – $77,900 annually
Salary range estimates based on wages for related occupations in Waukesha County as reported by Lightcast. Individual wages may vary based on experience, industry, location and specific job requirements. Find our graduates' entry wages in the most recent Graduate Success Report.
Financial Aid
As a program student, you are eligible to receive:
- Financial aid loans
- Scholarships
- Other forms of assistance
Learn more about financial aid.
What Makes This Program Unique
- Innovative, application-based curriculum uses real companies for case studies and simulations. Students use cutting-edge technologies to create impactful presentations.
- WCTC’s nationally-recognized Business Student Organization - Collegiate DECA provides opportunities for travel to professional business conferences, leadership events and case competitions.
- The Marketing Emerging Leaders program provides unique learning experiences outside of the classroom with marketing leaders and entrepreneurs.
Similar Programs
Related Certificates
Program Pathway
Earn certificates, technical diplomas and/or industry credentials along this pathway. Start with some courses for entry-level employment, and continue with additional courses for higher wages and job advancement.
Marketing Pathway
Earn credit for prior learning for the college-level knowledge and skills that you've already acquired through advanced high school classes, previous college coursework, self-study, military training work or volunteer experience.
More Credit Opportunities
High School Dual Credit
Dual enrollment offers high school students an opportunity to get a head start in high-demand fields while earning college credits.
Credit for Prior Learning
You may have the opportunity to obtain credit for the college-level skills and knowledge you've already acquired through prior coursework, work experience and more.
Transfer Opportunities After WCTC
WCTC has credit transfer agreements with many four-year institutions that allow our degree graduates to transfer credits into a baccalaureate program, often at junior-level standing.