Marketing

63-credit Associate of Applied Science Degree

Program Code 10-104-3

Marketing plays a fundamental role in business and industry by identifying, attracting and retaining customers. In this dynamic, interactive program, learn the foundations of marketing, contemporary business principles, marketing information management, business-to-business marketing and sales management. Discover how to analyze market conditions, and explore marketing strategies and competitors’ tactics.

How Long It Will Take

Depending on course load, full-time students could complete this program in two years.

Start Date

You can begin this program in the fall or spring semester.

How This Program Is Offered

This is offered on campus in a traditional classroom/lab setting.

This is offered in an accelerated format. The Blended Option courses are organized into short, manageable segments (e.g. one class meeting each week for six or eight weeks) that meet during evening hours.

 What Makes This Program Unique

  • Up-to-date, innovative, application-based curriculum utilizing real companies for case studies, simulations, guest speakers and projects. Students are encouraged to utilize a variety of technologies to create impactful presentations.
  • Assume leadership roles within the nationally recognized WCTC Business Student Organization - Collegiate DECA chapter. The organization provides opportunities for travel to professional conferences and business competitions.
  • Internship experiences provide technical, hands-on learning in real-world settings.
  • The Marketing Emerging Leaders Program provides dynamic learning experiences outside of the classroom with marketing leaders and entrepreneurs. This program also sponsors the annual Alumni Learn-From-The-Pros Dinner and the Spring Marketing Program Dinner recognizing graduates and current students.
  • Strong focus on preparing students for leadership within marketing management careers and the organizations they work.

Courses You'll Take

For the courses you’ll take, semester sequence, pathways and course descriptions, view the  program catalog page.

This program includes general-education courses as well as introductory and advanced technology core courses. You may also have the opportunity to obtain credit for prior learning.

How To Apply

Still have questions? Visit the Admissions page or contact the Office of Admissions | 262.691.5200.

Deadlines To Know*

Fall 2019 Start

  • Submit application by August 5, 2019
  • Complete checklist items by August 12, 2019

Spring 2019 Start

  • Submit application by January 3, 2019
  • Complete checklist items by January 10, 2019

* Application deadlines are subject to change based on program demand.

Financial Aid Eligibility

As a program student, you are eligible to receive:

  • Financial aid loans
  • Scholarships
  • Other forms of assistance

Learn more about financial aid.

Cost

The cost of your degree depends on a number of factors, including where you live, how your program is delivered, how long it takes to finish your program and the financial aid you receive.

Learn more about tuition and fees.

Career Salaries

$50,000 – $85,000 annually

Salary range estimates based on wages for related occupations in Waukesha County as reported by Economic Modeling Specialists International (EMSI). Individual wages may vary based on experience, industry, location and specific job requirements.

Check the WCTC Graduate Success Report to view our graduates’ entry wages.

Potential Careers

If you are a reliable, top-notch communicator, have good analytical skills, are creative and can work at a fast pace, a marketing career may be right for you. Those working in this field must focus on their audience to ensure the product or service they are promoting adds value to the client.

  • Inside Sales Representative
  • Business Development Representative
  • Marketing Research Analyst
  • Territory Business Manager

Transfer Options

Whether you're a high school student interested in earning college credits or a college student interested in transferring to a four-year university after graduation, our dual-enrollment and transfer-credit agreements will help you take the next step in your education and career.

High School Dual Credits

Dual enrollment offers high school juniors and seniors an opportunity to get a head start in high-demand fields through earning college credits. Learn about the credit options.

Transfer Opportunities After WCTC

WCTC has credit transfer agreements with many four-year institutions that allow our degree graduates to transfer credits into a baccalaureate program, often at junior-level standing.

College Program Name Credit Awards
Alverno CollegeBA in Marketing Managementup to 70
Cardinal StritchAny Bachelor Degree in the College of Business and Management60+
Lakeland UniversityBS Marketingup to 66
Marian UniversityBS Marketingup to 66, 10% tuition discount
Mount Mary UniversityBA Communications: Integrated Marketingfull program
Mount Mary UniversityBA Communications: Public Relationsfull program
College Program Name Credit Awards
Colorado State University-Global CampusAny Bachelors Degreeup to 64, 10% tuition discount
Concordia UniversityAny BachelorsUp to 84
Ottawa UniversityBachelor of Arts or Scienceup to 80, and 35%+ tuition discount for WCTC grads
Purdue GlobalAny Bachelorscredits vary, 20% tuition discount
UW-Green BayOrganizational Leadership - Bachelor of Applied StudiesBlock of 60 credits
UW-OshkoshBS Leadership and Organizational Studiesup to 62
UW-StoutBS Management (100% online)up to 60
UW-StoutBS Career, Technical Education & Training (100% online)up to 60
Wisconsin Lutheran CollegeBachelor of Science in Business Management & Leadership50-70

Transfer Tips

  • Contact the school to which you'd like to transfer to make sure you understand its transfer policy.
  • Talk to your WCTC program advisor about your intent to transfer so he/she can help you plan.
  • If you're transferring within the University of Wisconsin (UW) System, contact your desired institution about its transfer policy and visit the UW System's transfer resource page.

 

Other Educational Opportunities

Our certificates are a short-term educational option for growing your workplace skills and workforce marketability. Explore the following certificates if you’re involved in, and interested in learning more about, marketing.

Program Instructors

Julie Loeding, MS | 262.691.5317
Ann Mack, MBA | 262.691.5423
Edward Wiezbicki, MBA | 262.691.5434