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Students in Marketing classroom

Digital Marketing Promotions

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Degree Type
18-credit Technical Diploma

Program Code

Time to Degree
1 year

Start Date
August / January

How You'll Learn

  • Hybrid
  • 8-Week Courses
  • Daytime

Gain the technical and communication skills needed to develop and manage integrated digital marketing campaigns. Learn to identify and target potential customers and create appropriate content for a variety of audiences using websites, email campaigns, social media and online advertising. Explore how to use platform-based analytics to measure campaign effectiveness.

How To Apply

  • Apply online and pay the $30 application fee.
  • Submit a copy of one of the following to demonstrate your reading and writing skills:
    • High school GPA of 2.60 or above. Transcript must include completed coursework through the 11th grade.*
    • ACT, ACCUPLACER® or GED - 2014 Series (165 or higher).*
    • Prior college coursework may meet this requirement in whole or in part. Courses must be in the specific area(s), and you must have earned a grade of C or better (2.0 on a 4.0 scale) in the courses.*
    • If none of the above apply, sign up for the ACCUPLACER® placement test.

*Unofficial copies of these documents can be sent to

Questions on the application process? Visit the Admissions page or contact an enrollment counselor.

Program Details

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Contact Us

Questions? We'd love to help! Connect with our Enrollment team by filling out our online form or by email at

Potential Careers

If you are a reliable, top-notch communicator, are creative and can work at a fast pace, a marketing career may be right for you. Those working in this field must focus on their audience to ensure the product or service they are promoting adds value to the client.

  • Digital Marketing Coordinator
  • Social Media Specialist
  • Account Manager
  • Target Marketing Specialist
  • Marketing Assistant
High School Eligibility

This program is open to qualified high school applicants. Learn more >

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Career Salaries

$35,000 - $63,600 annually

Salary range estimates based on wages for related occupations in Waukesha County as reported by Economic Modeling Specialists International (EMSI). Individual wages may vary based on experience, industry, location and specific job requirements.

Check the WCTC Graduate Success Report to view our graduates’ entry wages.

Financial Aid

As a program student, you are eligible to receive:

  • Financial aid loans
  • Scholarships
  • Other forms of assistance

Learn more about financial aid.

What Makes This Program Unique

  1. Features an innovative, application-based, industry-validated curriculum.
  2. Dynamic learning opportunities outside of the classroom, including tours, trips, Collegiate DECA competitions and service learning.
  3. Take part in networking events with area businesses and WCTC alumni.

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