Digital Marketing Promotions

18-credit Technical Diploma

Program Code 30-104-8

Gain the technical and communication skills needed to develop and manage integrated digital marketing campaigns. Learn to identify and target potential customers and create appropriate content for a variety of audiences using websites, email campaigns, social media and online advertising. Explore how to use platform-based analytics to measure campaign effectiveness.

How Long It Will Take

Depending on course load, full-time students could complete this program in one year.

Start Date

You can begin this program in the fall or spring semester.

How This Program Is Offered

The traditional track is offered on campus in a classroom/lab setting.

What Makes This Program Unique

  • Features an innovative, application-based, industry-validated curriculum.
  • Dynamic learning opportunities outside of the classroom, including tours, trips, Collegiate DECA competitions and service learning.
  • Networking events with area businesses and WCTC alumni.
  • Opportunity to earn additional certifications through Google and Facebook (may require additional fees).

Courses You'll Take

For the courses you’ll take, semester sequence, pathways and course descriptions, view the program catalog page.

Credit for Prior Learning

You may have the opportunity to obtain credit for the college-level skills and knowledge you've already acquired. Learn more about credit for prior learning.

How To Apply

Still have questions? Visit the Admissions page or contact the Office of Admissions | 262.691.5200.

Deadlines To Know*

Fall 2021 Start

  • Submit application by August 2, 2021
  • Complete checklist items by August 9, 2021

Spring 2021 Start

  • Submit application by January 5, 2021
  • Complete checklist items by January 11, 2021

Summer 2021 Start

  • This program cannot be started in summer.

* Application deadlines are subject to change based on program demand.

Financial Aid Eligibility

As a program student, you are eligible to receive:

  • Financial aid loans
  • Scholarships
  • Other forms of assistance

Learn more about financial aid.

Cost

The cost of your degree depends on a number of factors, including where you live, how your program is delivered, how long it takes to finish your program and the financial aid you receive.

Learn more about tuition and fees.

Career Salaries

Salary data is not yet available.

Salary range estimates based on wages for related occupations in Waukesha County as reported by Economic Modeling Specialists International (EMSI). Individual wages may vary based on experience, industry, location and specific job requirements.

Check the WCTC Graduate Success Report to view our graduates’ entry wages.

Potential Careers

If you are a reliable, top-notch communicator, are creative and can work at a fast pace, a marketing career may be right for you. Those working in this field must focus on their audience to ensure the product or service they are promoting adds value to the client.

  • Digital Marketing Coordinator
  • Social Media Specialist
  • Account Manager
  • Target Marketing Specialist
  • Marketing Assistant

Transfer Options

Whether you're a high school student interested in earning college credits or a college student interested in transferring to a four-year university after graduation, our dual-enrollment and transfer-credit agreements will help you take the next step in your education and career.

High School Dual Credits

Dual enrollment offers high school juniors and seniors an opportunity to get a head start in high-demand fields through earning college credits. Learn about the credit options.

Transfer Opportunities After WCTC

WCTC has credit transfer agreements with many four-year institutions that allow our degree graduates to transfer credits into a baccalaureate program, often at junior-level standing.

There are no credit transfer agreements for this program at this time. For more information, contact your academic advisor.

There are no credit transfer agreements for this program at this time. For more information, contact your academic advisor.

Transfer Tips

  • Contact the school to which you'd like to transfer to make sure you understand its transfer policy.
  • Talk to your WCTC program advisor about your intent to transfer so he/she can help you plan.
  • If you're transferring within the University of Wisconsin (UW) System, contact your desired institution about its transfer policy and visit the UW System's transfer resource page.

 

Other Educational Opportunities

Our certificates are a short-term educational option for growing your workplace skills and workforce marketability. Explore the following certificates if you’re involved in, and interested in learning more about, marketing.