Small Business Center
Supporting Small Businesses in our Community
Starting and growing a business is about combining your courage and dreams with the right knowledge. The WCTC Small Business Center can help you acquire that knowledge through a wide variety of services, including free, individualized coaching, affordable business courses and more.
Free One-on-One Coaching
Get expert help navigating the complexities of the business world, shortening the learning curve and increasing your chances of success with small business coach Brent Halfwassen. Halfwassen has coached over 600 small businesses and entrepreneurs toward their vision of success by coaching them to master the link between what they do and the results they want to achieve. He is a Chartered Financial Analyst and has experience launching four businesses across different industries, in addition to his 20 years of corporate and nonprofit experience.
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Small Business Center Closing in June 2024
We have had the privilege to serve the community and entrepreneurs by providing free and low-cost classes and programming for the last 23 years. Due to declining enrollments in Small Business Center courses and growing demands in new areas, WCTC will conclude Small Business Center classes and programming by June 2024. The decision to end these services is not one that is taken lightly. This decline, coupled with our commitment to innovation and growth, has prompted us to invest into new initiatives that our business and industry partners in Waukesha County are seeking from WCTC. These areas include further investment into automation, artificial intelligence, and the WCTC Applied AI Lab.
While we understand that this change may cause inconvenience, we believe it is necessary to adapt to ensure the long-term sustainability of our organization. For anyone seeking additional small business and entrepreneurial resources, we encourage you to connect with the following organizations who offer similar courses and services:
- Wisconsin Small Business Development Center (SBDC):
- Ed2Go Online Classes in Partnership with WCTC:
- Wisconsin Women’s Business Initiative Corporation (WWBIC)
- SCORE Southeast Wisconsin
Noncredit Courses
Learn about start-up basics, business planning, accounting, taxes, marketing, sales, technology and more.
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Entrepreneurship Certificate
Explore entrepreneurship in an interactive classroom setting during this 15-credit program.
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