Spring 2024 Semester Courses
This course will consider traditional marketing concepts for the global marketplace, including distribution channels, product adaptation, promotion, pricing strategies, and understanding the political, economic, cultural and competitive environment. How to access and interpret market research for international markets will be a focus of the course. This course relates to the Global Marketing domain of the Certified Global Business Professional (CGBP) exam (www.nasbite.org).
This course is not offered in the current semester.
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