Course Listing

Summer 2023 Semester Courses

Hotel Sales and Revenue Mgmt

Course Description

Analyze the theories, principles and techniques of hospitality sales and how they apply to the hotel industry. Learn how hospitality and tourism managers can make strategic, proactive decisions to maximize their revenues in a cost-effective way. Consider the challenges that come with fixed product supply and varying customer demand. Explore the time-sensitive nature of a service-based product, and learn to focus your attention on maximizing revenue.

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