Course Listing

Summer 2022 Semester Courses

Marketing Management

Course Description

Learn to systematically gather, analyze, interpret, and distribute information to help make marketing decisions. Develop and analyze the following spreadsheet models: qualitative and quantitative sales forecasting techniques, measuring and analyzing market potential, pricing strategies, sales management, and financial control techniques. Become familiar with Excel and gain hands-on experience in crafting business strategies.

This course is not offered in the current semester.
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