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104-102 Marketing Principles

Explore marketing principles as found in the American business system, with an emphasis on consumer behavior, consumer and industrial products, distribution, market research, market segmentation, promotion, pricing, and international marketing.

Course Credits

3

Sections this Semester

Offering number: 104-102-001

Course Notes

CRN: 5146
Tuition/fee: $418.95
Seats Open: 24
Instructor: Wierzbicki, Edward J
Program Restriction
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