Course Listing

Experiential Marketing

Course Description

The heart of Experiential Marketing is drawing the consumer closer to the brand, immersing them in fun and extraordinary experiences designed to create a positive brand relationship that will long outlast an individual event. Reports from Event Marketer have recounted that engaging events are extremely powerful. They state 87% of consumers purchase products after attending a brand’s event and Experiential Marketing budgets are on the rise. Companies who move away from the consumer as a spectator to an involved participant will positively impact brand loyalty and purchase behavior. This course develops students understanding of the concepts and tools to design, implement, and measure a successful Experiential Marketing Strategy within the broad Event Management Industry, including Sports and Entertainment. Developing and executing an actual Experiential Marketing event allows students to use their imagination while also experiencing a hands-on learning environment.