Skip to Content
 
WCTC Home

Course Listing

Main Content

Marketing Management

Course Description

Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing and composition of customer demand in a manner that will achieve the company's objectives. This course includes developing a comprehensive marketing plan with specific markets, objectives, budgets and marketing strategies.

This course is not offered in the current semester.
Looking for a different semester?

Understanding Course Search Results

  • Classes that are currently full are listed in italics. Waitlists for these courses may be available. View waitlists when you register online, or contact Registration at 262.691.5578.
  • + = Course restriction applies, click on the course for more information.
  • Days of the week abbreviations: M - Monday; T - Tuesday; W - Wednesday; Th - Thursday; F - Friday; S - Saturday; Su - Sunday

Ready to register? 

Note the CRN number of the class you want to take, then follow our registration steps.

Register for Courses

Didn't find what you were looking for?

Try another search. Use our handy filters to set the semester, delivery type, availability and more.

Start Over