Waukesha County Technical College
Marketing Management

Marketing Management

Program Information

Degree Type

12-credit Technical Certificate

Program Code

40-104-CB

Time to Degree

Less than 1 year

Start Date

August / January

How You'll Learn

Hybrid

Daytime

Evening

Program OverviewProgram Cost

Discover what it takes to work in marketing management, overseeing people and processes while providing direction for integrated marketing strategies. Learn managerial skills through the evaluation of sales performance and marketing initiatives. Explore data collection and design of marketing activities to support strategic organizational goals.

Tuition Costs

The cost of your degree depends on a number of factors, including where you live, how your program is delivered, how long it takes to finish your program and the financial aid you receive. Explore current tuition and fees.

How To Start

  • Prospective certificate students do not need to complete an application for admission to WCTC.
  • First semester students may register during Open Registration for General Public.
  • Prerequisite and program restrictions may apply.
  • After the start of their first class, students must declare their intent to complete a certificate.
  • Certificate students are eligible to receive priority registration for their second semester.
Get Started
 

Program Details

Questions? We'd love to help! Connect with our Outreach team by filling out our online form or by email at outreach@wctc.edu.

This certificate does not qualify for financial aid. To qualify for most federal financial aid, a student must be enrolled in a technical diploma or associate degree program.

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Program Courses
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Certificate PDF
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Career Pathway

What Makes This Program Unique?

1

Gain hands-on experience designing and deploying surveys while conducting actual market research.

2

Learn to make and evaluate marketing decisions through an interactive business simulation.

3

Focus on the latest innovations and trends to develop an actual marketing plan and a comprehensive sales presentation.

WCTC Student

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Program Pathway

Earn certificates, technical diplomas and/or industry credentials along this pathway. Start with some courses for entry-level employment, and continue with additional courses for higher wages and job advancement.

Marketing Pathway
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Prior Learning
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Certificates
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Technical Diploma
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Associate Degree
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Bachelor's Degree

Earn credit for prior learning for the college-level knowledge and skills that you've already acquired through advanced high school classes, previous ollege coursework, self-study, military training work or volunteer experience.

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Certificates

WCTC has credit transfer agreements with many four-year institutions that allow our degree graduates to transfer credits into a baccalaureate program, often at junior-level standing.

More Credit Opportunities

High School Dual Credit

Dual enrollment offers high school students an opportunity to get a head start in high-demand fields while earning college credits.

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Credit for Prior Learning

You may have the opportunity to obtain credit for the college-level skills and knowledge you've already acquired through prior coursework, work experience and more.

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