Student Life - Leadership Resources
Getting People to Your Event
You can have the best programs in the world, but if no one knows,
your work will not be seen! Always focus first on who you want
to attend, and then how to get them to your event. Listed below
are some tips to help you get people to your event.
- Send personal invitations to people via campus mail. Target
groups and individuals who you want to attend. If time permits,
you might follow up with a phone call.
- Make presentations at other organizational meetings to encourage
support for your program. This gives interested people a chance
to ask questions and build enthusiasm. It helps if your group
has supported their activities as well.
- Involve as many people in the planning of the event as possible.
The more people involved, the more people have a vested interest
in seeing the program succeed.
- Ask professors to give class credit for attending educational
events. Extra points might bring a lot of students out to a
speaker that you bring in.
- Give incentives, rewards, or discounts to those members who
bring five or more friends to your event or program.
- See if the CA's can get programming credit for bringing their
residents to your program. They will appreciate the support
and collaboration.
- Have another group co-sponsor the event. Go after a group
that would not normally attend your events so that a new group
of students is exposed to your good work.
- Check the campus calendar closely. Make sure there is not
a major event already planned which will conflict with yours.
Avoid religious holidays and times when classes are extremely
demanding.
- Post your event on the campus calendar, newspaper, e-mail,
etc.
- Plan your program as far in advance as possible, then circulate
these dates among other campus organizations so (hopefully)
they won't plan events that conflict with yours.
- Carefully consider the size of the room you use for programs.
If the room is too big, people will think the program fell short
of your expectations. On the other hand, everyone hates to be
in a cramped, hot room with too many people in it.
- Send thank you notes to organizations that attended the program
in large numbers. This will increase repeat attendance.
- If you are charging admission for any program or event, have
some sort of discount for purchasing tickets in advance.
- Go into classrooms and write message on the corner of the
blackboards announcing your event.
- Use progressive signs along high traveled walkways to promote
events. Progressive signs are a series of signs which contain
pieces of information about the program. Reading one sign sparks
your curiosity to read the next, and so on.
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