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Global Education & Trade Center
  -Partnerships
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  -Organizing for Export
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  -Global/International Education

Choosing the best channel of distribution will depend on your target country and the type of product you are exporting. Does your company need an agent or a distributor? Perhaps a joint venture or licensing agreement is better suited to your international strategy. Discover how state and federal programs can assist U.S. exporters.

Individual tapes: Vol. I - Vol. IV $89.99 each,
Vol. V - Vol. VI $69.99 each
Buy the whole set for $399.95 Save: $99.99

Vol. I Researching International Markets (27 minutes)

Speaker: Carl Bumpurs, Intl. Consultant, Haylor & Associates
Not only will you learn how to identify government, industry and commercial research sources, you will learn how to evaluate the importance of legalities and marketing methods. Determine how political and cultural factors will influence your export decisions.

Vol. II Establishing Distribution Channels (50 minutes)

Speaker: Eric Wentz, Int'l. Trade Instructor, Waukesha County Technical College
Our speaker will define distribution and give you tips on identifying, evaluating and penetrating foreign markets. Compare the services offered by overseas distributors, agents, export trading companies and export management companies.

Vol. III Strategic Alliances (39 minutes)

Speaker: John Moore, President, Anderson/Roethle Intl.
Listen to this international business consultant present an actual case history in which an American company goes international to maintain market share and increase sales. You'll identify other methods of market entry such as joint ventures, licensing, contract manufacturing and franchises.

Vol. IV Overseas Promotion Through Trade Shows and Missions (34 minutes)

Speaker: David Hammer, Director, Int'l. Agri-Business Center, Wisconsin Dept. of Agriculture, Trade & Consumer Protection
Trade shows and missions are an excellent method of promoting products overseas, researching new markets, assessing the competition and talking to others in your industry. This tape will help you determine your objectives and measure and evaluate the results of trade shows and missions.

Vol. V Expand Your Export Potential With State Assistance (30 minutes)

Speaker: Jim Arndt, Int'l. Business Consultant, Wis. Dept. of Development
Using Wisconsin as an example, you'll look at state assistance programs that will help you with your export business. Identify the top 25 countries that provide the best opportunities for U.S. exporters and important international marketing guidelines.

Vol. VI Develop Sales Leads Through U.S. Govt. Export Programs (20 minutes)

Speaker Tom Knapp, Int'l. Trade Specialist, U. S. Dept. of Commerce
Listen to this presentation to find out how the U.S. government helps exporters research international markets, identify methods of distribution and promote products overseas.

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