Increase your sales revenues and marketing base by going international.
In these tapes, experienced exporters share their expertise on
how you can develop a successful export program. This 8-part series
will give you the basic information you need to get started
Individual tapes: $89.99 each
Buy the whole set for only: $459.99 Save: $259.93
Vol. I Developing A Strategic Plan (41 minutes)
Speaker: Jim Arndt, Int'l. Business Consultant, Wis. Dept.
of Development
The company that makes the commitment, to international trade,
at every level, is the company most likely to succeed. An expert,
who has helped many companies achieve their goals, will show
you how to determine your export commitment, analyze company
resources, assess product "niche", and warn you about
the 10 most common export mistakes.
Vol. II Evaluating International Markets (46 minutes)
Speaker: Lee Vest, Vice President of Operations, Wisconsin
Export Services
Making the best use of available resources is an essential tool
when targeting overseas markets. Learn how research can help
you identify the best markets for your product, whether a direct
or indirect marketing approach is right for your company and
how promotional methods can increase sales.
Vol. III Product Modification (42 minutes)
Speaker: John Shank, President, World Venture Management
Differences in culture, religion, language, geography, climate
etc. may warrant changes in labeling, packaging, standards and
the product itself. Our speaker will tell you how product modifications
can increase your chance of international success.
Vol. IV Pricing Factors and Strategies (39 minutes)
Speaker: Richard Storch, President, Storch Int'l.
Pricing factors and strategies can be difficult even for experienced
exporters. Learn from an expert how product modification, promotion,
packaging, service and competition will determine the pricing
strategy that is right for your company.
Vol. V Calculating An Export Price (24 minutes)
Speaker: Les Bruskiewicz, Int'l. Credit Manager, Artos Engineering
As seen from a freight forwarder's or a traffic manager's point
of view, this tape concludes the discussion on export pricing.
Depending on your landed costs, you will factor in inland transportation,
packaging air or ocean freight, documentation costs, insurance,
etc. and have the opportunity to test your knowledge with a
case study.
Vol. VI Blunders and Goofs: Avoiding Company Embarrassment
(17 minutes)
Speaker: A Parker Pen Presentation
This not-to-be missed tape can help you overcome your worries
about dealing with people of different values and cultures.
Learn how to avoid cultural and business blunders. Discover
the dos and taboos of gift-giving and gesturing. Learn how to
simplify your English so you can be understood by others.
Vol. VII F.C.I.A. - Minimizing Your Risk (45 minutes)
Speaker: Chantal Wittman, Marketing Representative, Foreign
Credit Insurance Association
Every exporter worries about non-payment. See how the Foreign
Credit Insurance Association can help you obtain financing and
minimize the threat of political and commercial risk through
various export policies. Further learn how Export-Import Bank
programs can assist exporters with loans and long-term financing
needs.
Vol. VIII Financing Your Exports (41 minutes)
Speaker: Tom Gaglione, V.P. and Manager, Int'l.Banking Division,
Bank One-Milwaukee
Developing a good relationship with an international banker
is fundamental to your export business. Let an expert help you
identify and analyze your risks by explaining methods and terms
of payment.
