Communicating across cultures is much more than knowing the language.
These tapes offer practical tips from those who've been there.
Learn about customs, gestures and hospitality in Europe, the Middle
East, China, Japan and Canada.
Individual tapes: $89.99 each
Buy the whole set for $399.99 Save $139.95
Vol. I Guidelines For Successful Communications Across
Cultures (39 minutes)
Speaker: Francisco Rios, Communications Instructor, Waukesha
County Technical College
Avoid making costly mistakes by choosing the right individual
to represent your company. The successful international business
person has 5 essential personality characteristics. These qualities
plus a desire to learn about other cultures is the winning combination.
Vol. II The Cultural Contrasts of the Chinese World (43
minutes)
Speaker: John Brahm, Attorney, Partner, Foley & Lardner
This experienced international negotiator identifies similarities
and differences between the Chinese in the People's Republic
of China, Taiwan, Hong Kong and Singapore. Determine how religion,
family, the concept of face, education and the Cultural Revolution
has impacted Chinese society. You will understand that preparation
is fundamental for negotiating sessions and invitations to Chinese
banquets.
Vol. III Doing Business in the Middle East (21 minutes)
Speaker: Gus Daher, Int'l. Sales Manager Johnson Controls
Int'l., Inc.
Learn the importance of religion, family and politics on Islamic
culture from a Middle Eastern perspective. Understand how abuses
from the past are reflected in today's business dealings and
why learning proper etiquette will lead to success.
Vol. IV The Changing Face Of Europe (30 minutes)
Speaker: Malou Kubler-Cole, Int'l. Sales Manager, Quest Electronics
Cultural differences between the U.S. and Europe are subtle;
nevertheless, they do exist. Listen to a seasoned veteran discuss
the importance of names and titles, how to properly greet your
business counterpart, proper topics of conversation, and the
appropriate gifts to give in specific countries.
Vol. V Canada-Our Familiar Trading Partner (20 minutes)
Speaker: Steve Czarnecki, Director of Int'l. Services, The
Brady Company
Canada is the most important market for U.S. products. Unfortunately,
many U.S. exporters think of Canada as merely an extension of
the U.S. Our speaker will explain that marketing differences
go beyond metrics and language and that five distinct markets
exist within Canadian borders.
Vol. VI Japan: West Meets East and Miscommunicates (41
minutes)
Speaker: Barbara Moebius, Former Associate Dean, Int'l. Trade
Program, Waukesha County Technical College
Understand the impact of religious, historical and philosophical
traditions on Japanese culture and contemporary business practices.
You'll learn to identify other differences in decision-making,
business customs, hospitality and gift-giving.
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