Printing & Graphics
Center of Excellence

24-credit technical certificate

Learn the basics of marketing and web design to communicate effectively with customers. Students will complete courses that build a foundation around core marketing principles to aid in developing a presence on the worldwide web.

Individuals who complete this 24-credit certificate will learn to use product, price, promotion and distribution to sell goods and services to key customers while designing web pages using the latest application software. In addition, students will develop cross media strategies that employ direct mail and email campaigns to attract new customers.

First Semester
	Course Num	Course Name	Credits
	104-102	Marketing Principles	3
	201-151	Foundations of Web Design	3
	Total Semester Credits		6
Second Semester
	Course Num	Course Name	Credits
	104-125	Promotion	3
	204-131	Image Editing/Photoshop	3		*
	Total Semester Credits		6
Third Semester
	Course Num	Course Name	Credits
	104-120	Direct Marketing	3
	204-151	Web Publishing/Dream Weaver	3		*
	Total Semester Credits		6
Fourth Semester
	Course Num	Course Name	Credits
	104-156	Business to Business Marketing	3		*
	201-161	Web Animation/Flash	3
	Total Semester Credits		6

+ (Proficiency Exam Available)
* (Prerequisites or substitutes may apply to this class. Click on course title for specific information.)



The ability to complete a full certificate may be affected by low enrollment.

What is a Technical Certificate?

A WCTC technical certificate provides an excellent means for those already employed in business to cross train or to expand their knowledge through short-term training opportunities.

Printable fact sheet

Harry V. Quadracci Printing and Graphics Center

262.695.3400

Associate Dean

Dean Flowers - 262.695.3401

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