Printing & Graphics
Center of Excellence

24-credit technical certificate

Marketing Communication consists of the messages and related media used to communicate with a target market. Individuals with no formal education who are currently employed in marketing and/or sales will benefit from this certificate program.

Learn how to assemble printed marketing collateral to meet sales and organizational goals. Build a foundation around core marketing principles that will aid in selecting appropriate collateral material. While completing these classes, students will also learn the latest application software used for advertising, brochures, posters and related promotional items.

First Semester
	Course Num	Course Name	Credits
	104-102	Marketing Principles	3
	201-111	Fundamentals of Design	3
	Total Semester Credits		6
Second Semester
	Course Num	Course Name	Credits
	104-104	Sales Principles	3
	204-115	Digital Page Layout	3
	Total Semester Credits		6
Third Semester
	Course Num	Course Name	Credits
	104-125	Promotion	3
	204-131	Image Editing/Photoshop	3		*
	Total Semester Credits		6
Fourth Semester
	Course Num	Course Name	Credits
	104-120	Direct Marketing	3
	204-110	Print Media/Digital Pub I	3
	Total Semester Credits		6

+ (Proficiency Exam Available)
* (Prerequisites or substitutes may apply to this class. Click on course title for specific information.)



The ability to complete a full certificate may be affected by low enrollment.

What is a Technical Certificate?

A WCTC technical certificate provides an excellent means for those already employed in business to cross train or to expand their knowledge through short-term training opportunities.

Printable fact sheet

Harry V. Quadracci Printing and Graphics Center

262.695.3400

Associate Dean

Dean Flowers - 262.695.3401

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