Technical Certificates
Marketing Media
24-credit technical certificate
Learn the basics of marketing and web design to communicate effectively with customers. Students will complete courses that build a foundation around core marketing principles to aid in developing a presence on the worldwide web.
Individuals who complete this 24-credit certificate will learn to use product, price, promotion and distribution to sell goods and services to key customers while designing web pages using the latest application software. In addition, students will develop cross media strategies that employ direct mail and email campaigns to attract new customers.
| First Semester | |||||
| Course Num | Course Name | Credits | |||
| 104-102 | Marketing Principles | 3 | |||
| 201-151 | Foundations of Web Design | 3 | |||
| Total Semester Credits | 6 | ||||
| Second Semester | |||||
| Course Num | Course Name | Credits | |||
| 104-125 | Advertising | 3 | |||
| 204-131 | Image Editing/Photoshop | 3 | * | ||
| Total Semester Credits | 6 | ||||
| Third Semester | |||||
| Course Num | Course Name | Credits | |||
| 104-120 | Direct Marketing | 3 | |||
| 204-151 | Web Publishing/Dream Weaver | 3 | * | ||
| Total Semester Credits | 6 | ||||
| Fourth Semester | |||||
| Course Num | Course Name | Credits | |||
| 104-156 | Business to Business Marketing | 3 | * | ||
| 201-161 | Web Animation/Flash | 3 | |||
| Total Semester Credits | 6 | ||||
* (Prerequisites or substitutes may apply to this class. Click on course title for specific information.)
What is a Technical Certificate?
A WCTC technical certificate provides an excellent means for those already employed in business to cross train or to expand their knowledge through short-term training opportunities.
How to Get Started
- Prospective certificate students do not need to complete an application for admission to WCTC.
- First semester students may register during Open Registration for General Public.
- Prerequisite and program restrictions may apply.
- After completion of the first certificate course, students declare their intent to complete a certificate.
- Second semester students are eligible to receive priority registration.
For more information, call 262.691.3400.