Technical Certificates
Marketing Communication
24-credit technical certificate
Marketing Communication consists of the messages and related media used to communicate with a target market. Individuals with no formal education who are currently employed in marketing and/or sales will benefit from this certificate program.
Learn how to assemble printed marketing collateral to meet sales and organizational goals. Build a foundation around core marketing principles that will aid in selecting appropriate collateral material. While completing these classes, students will also learn the latest application software used for advertising, brochures, posters and related promotional items.
| First Semester | |||||
| Course Num | Course Name | Credits | |||
| 104-102 | Marketing Principles | 3 | |||
| 201-111 | Fundamentals of Design | 3 | |||
| Total Semester Credits | 6 | ||||
| Second Semester | |||||
| Course Num | Course Name | Credits | |||
| 104-104 | Sales Principles | 3 | |||
| 204-115 | Digital Page Layout | 3 | |||
| Total Semester Credits | 6 | ||||
| Third Semester | |||||
| Course Num | Course Name | Credits | |||
| 104-125 | Advertising | 3 | |||
| 204-131 | Image Editing/Photoshop | 3 | * | ||
| Total Semester Credits | 6 | ||||
| Fourth Semester | |||||
| Course Num | Course Name | Credits | |||
| 104-120 | Direct Marketing | 3 | |||
| 204-110 | Print Media/Digital Pub I | 3 | |||
| Total Semester Credits | 6 | ||||
* (Prerequisites or substitutes may apply to this class. Click on course title for specific information.)
What is a Technical Certificate?
A WCTC technical certificate provides an excellent means for those already employed in business to cross train or to expand their knowledge through short-term training opportunities.
How to Get Started
- Prospective certificate students do not need to complete an application for admission to WCTC.
- First semester students may register during Open Registration for General Public.
- Prerequisite and program restrictions may apply.
- After completion of the first certificate course, students declare their intent to complete a certificate.
- Second semester students are eligible to receive priority registration.
For more information, call 262.691.3400.