Marketing
About the Program
68-credit associate of applied science degree
While pursuing a Marketing degree, students will experience active learning with case studies, simulations, microcomputer applications, videotaping, and group exercises. Students will learn the principles of marketing, sales, and promotions as well as supervision, accounting, and market research. Graduates will be prepared to engage in marketing information management, business-to-business marketing, sales management, and analysis of market conditions, marketing strategies, and competitors’ tactics. Practical experience will be gained through a cooperative education program that allows students to apply what they have learned at WCTC to real-life situations.
Marketing job opportunities are plentiful. Between one-fourth and one-third of the labor force work in marketing-related positions and nearly every business needs skilled marketing workers to be successful.