Available Courses This Term

104-102 Marketing Principles

Explore marketing principles as found in the American business system, with an emphasis on consumer behavior, consumer and industrial products, distribution, market research, market segmentation, promotion, pricing, and international marketing.

Course Credits

3

Sections this Semester

Offering number: 104-102-002

CRN: 10036
Tuition/fee: $424.95
Seats Open: 0
Instructor: Mack, Ann M
Dates: 08/23/17-12/18/17
Days: Monday Wednesday
Times: 12:30pm-01:50pm
Room: B089

Offering number: 104-102-003

CRN: 10037
Tuition/fee: $424.95
Seats Open: 0
Instructor: Mack, Ann M
Dates: 08/24/17-12/14/17
Days: Thursday
Times: 10:00am-12:50pm
Room: B020

Offering number: 104-102-004

CRN: 10038
Tuition/fee: $424.95
Seats Open: 0
Instructor: Koch, Jonathan A
Dates: 08/24/17-12/14/17
Days: Thursday
Times: 06:00pm-08:50pm
Room: B010

Offering number: 104-102-005

Prerequisite(s): 890-742 Bus Blended Options Seminar (or concurrent) or Blended Options Proficiency
CRN: 11014
Tuition/fee: $424.95
Seats Open: 10
Instructor: Wierzbicki, Edward J
Program Restriction
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138-150 Global Business Fundamentals

This course is an introduction to global business, with an examination of globalization and the cultural, political, economic, legal, and financial issues that impact international business. Global business operations including exports, imports, and foreign direct investment will be analyzed.

Course Credits

3

Sections this Semester

Offering number: 138-150-001

CRN: 10093
Tuition/fee: $431.10
Seats Open: 2
Instructor: Dragotta, Susan M
Dates: 08/23/17-12/19/17
Days:
Times: 12:00am-12:00am
Room: INTRINTR

Offering number: 138-150-002

CRN: 10094
Tuition/fee: $424.95
Seats Open: 0
Instructor: Dragotta, Susan M
Dates: 08/24/17-12/14/17
Days: Thursday
Times: 08:00am-10:50am
Room: B075

Offering number: 138-150-003

Prerequisite(s): 890-742 Bus Blended Options Seminar (or concurrent) or Blended Options Proficiency
CRN: 11017
Tuition/fee: $424.95
Seats Open: 16
Instructor: Dragotta, Susan M
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Looking for a different semester?

138-155 Global Marketing

Analyze the way commodities and industrial products are globally marketed, focusing on the concepts of distribution channels, trade patterns, competition, product planning and life cycle, advertising and promotion, market research, and the adaptation of the marketing mix to foreign environments. Analyze distributor relationships, agency, and licensing. Some background in marketing is recommended.

Course Credits

3

Sections this Semester

Offering number: 138-155-001

Prerequisite(s): 104-102 Marketing Principles; and 890-742 Bus Blended Options Seminar (or concurrent) or Blended Options Proficiency
CRN: 11267
Tuition/fee: $424.95
Seats Open: 11
Instructor: Dragotta, Susan M
Program Restriction
View Course Schedule

Offering number: 138-155-002

Prerequisite(s): 104-102 Marketing Principles
CRN: 11467
Tuition/fee: $424.95
Seats Open: 6
Instructor: Dragotta, Susan M
Dates: 08/29/17-12/19/17
Days: Tuesday
Times: 01:00pm-03:50pm
Room: B073

Looking for a different semester?

809-115 Global Cultural Awareness

Discuss the factors that influence people to speak, act, negotiate, and make decisions in an effort to modify personal assumptions and habits that hinder success in the workplace. Explore how styles of thinking, value systems, and political and social realities affect relationships. Focus on negotiations, international communications, marketing, and hosting international visitors.

Course Credits

3

Sections this Semester

Offering number: 809-115-001

CRN: 11094
Tuition/fee: $424.95
Seats Open: 15
Instructor: Wanek, Cory S
Hybrid Course Schedule

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