Available Courses This Term

104-102 Marketing Principles

Explore marketing principles as found in the American business system, with an emphasis on consumer behavior, consumer and industrial products, distribution, market research, market segmentation, promotion, pricing, and international marketing.

Course Credits

3

Sections this Semester

Offering number: 104-102-001

CRN: 20037
Tuition/fee: $412.80
Seats Open: 2
Instructor: Koch, Jonathan A
Dates: 01/21/16-05/12/16
Days: Thursday
Times: 06:00pm-08:50pm
Room: B079

Offering number: 104-102-002

CRN: 20038
Tuition/fee: $412.80
Seats Open: 8
Instructor: Mack, Ann M
Dates: 01/19/16-05/10/16
Days: Tuesday
Times: 08:30am-11:20am
Room: B073

Offering number: 104-102-003

CRN: 20039
Tuition/fee: $412.80
Seats Open: 8
Instructor: Wierzbicki, Edward J
Dates: 01/19/16-05/12/16
Days: Tuesday Thursday
Times: 09:00am-10:20am
Room: B108

Offering number: 104-102-004

CRN: 20040
Tuition/fee: $412.80
Seats Open: 3
Instructor: Mack, Ann M
Dates: 01/19/16-05/10/16
Days: Tuesday
Times: 12:00pm-02:50pm
Room: B020

Offering number: 104-102-005

CRN: 20041
Tuition/fee: $412.80
Seats Open: 4
Instructor: Wierzbicki, Edward J
Dates: 01/20/16-05/11/16
Days: Wednesday
Times: 11:30am-02:20pm
Room: B108

Looking for a different semester?

138-150 Global Business Fundamentals

Review the fundamentals of global business in an effort to understand how the environment, world history, and political systems impact the global trade arena. Discuss trading blocks, including NAFTA, Mercosor, the EC and the WTO, in the context of the global economy.

Course Credits

3

Sections this Semester

Offering number: 138-150-001

CRN: 20094
Tuition/fee: $412.80
Seats Open: 1
Instructor: Dragotta, Susan M
Dates: 01/20/16-05/11/16
Days: Wednesday
Times: 01:30pm-04:20pm
Room: B112

Offering number: 138-150-002

CRN: 20095
Tuition/fee: $419.70
Seats Open: 4
Instructor: Dragotta, Susan M
Dates: 01/18/16-05/16/16
Days:
Times: 12:00am-12:00am
Room: INTRINTR

Looking for a different semester?

138-155 Global Marketing

Analyze the way commodities and industrial products are globally marketed, focusing on the concepts of distribution channels, trade patterns, competition, product planning and life cycle, advertising and promotion, market research, and the adaptation of the marketing mix to foreign environments. Analyze distributor relationships, agency, and licensing. Some background in marketing is recommended.

Course Credits

3

Sections this Semester

Offering number: 138-155-001

Prerequisite(s): 104-102 Marketing Principles
CRN: 20096
Tuition/fee: $412.80
Seats Open: 15
Instructor: Dragotta, Susan M
Dates: 03/22/16-05/10/16
Days: Tuesday
Times: 06:00pm-08:50pm
Room: B177

Looking for a different semester?