Available Courses This Term

104-102 Marketing Principles

Explore marketing principles as found in the American business system, with an emphasis on consumer behavior, consumer and industrial products, distribution, market research, market segmentation, promotion, pricing, and international marketing.

Course Credits

3

Sections this Semester

Offering number: 104-102-009

CRN: 20171
Tuition/fee: $404.70
Seats Open: 5
Instructor: Wierzbicki, Edward J
Dates: 01/22/15-05/14/15
Days: Thursday
Times: 06:00pm-08:55pm
Room: B075

Offering number: 104-102-010

CRN: 20172
Tuition/fee: $404.70
Seats Open: 16
Instructor: Mack, Ann M
Dates: 01/20/15-05/12/15
Days: Tuesday
Times: 08:30am-11:25am
Room: B020

Offering number: 104-102-011

CRN: 20173
Tuition/fee: $404.70
Seats Open: 14
Instructor: Wierzbicki, Edward J
Dates: 01/20/15-05/14/15
Days: Tuesday Thursday
Times: 09:00am-10:25am
Room: B075

Offering number: 104-102-012

CRN: 20174
Tuition/fee: $404.70
Seats Open: 14
Instructor: Mack, Ann M
Dates: 01/20/15-05/12/15
Days: Tuesday
Times: 12:00pm-02:55pm
Room: B020

Offering number: 104-102-013

CRN: 20175
Tuition/fee: $404.70
Seats Open: 9
Instructor: Wierzbicki, Edward J
Dates: 01/21/15-05/13/15
Days: Wednesday
Times: 11:30am-02:25pm
Room: B075

Looking for a different semester?

138-150 Global Business Fundamentals

Review the fundamentals of global business in an effort to understand how the environment, world history, and political systems impact the global trade arena. Discuss trading blocks, including NAFTA, Mercosor, the EC and the WTO, in the context of the global economy.

Course Credits

3

Sections this Semester

Offering number: 138-150-004

CRN: 20813
Tuition/fee: $412.05
Seats Open: 10
Instructor: Dragotta, Susan Mary
Dates: 01/16/15-05/15/15
Online Course Info and Required Orientation

Offering number: 138-150-005

CRN: 20814
Tuition/fee: $404.70
Seats Open: 15
Instructor: Dragotta, Susan Mary
Dates: 01/22/15-05/14/15
Days: Thursday
Times: 06:00pm-08:55pm
Room: B112

Looking for a different semester?

138-155 Global Marketing

Analyze the way commodities and industrial products are globally marketed, focusing on the concepts of distribution channels, trade patterns, competition, product planning and life cycle, advertising and promotion, market research, and the adaptation of the marketing mix to foreign environments. Analyze distributor relationships, agency, and licensing. Some background in marketing is recommended.

Course Credits

3

Sections this Semester

Offering number: 138-155-001

Prerequisite(s): 138-150 Global Business Fundamentals and 104-102 Marketing Principles
CRN: 20815
Tuition/fee: $404.70
Seats Open: 18
Instructor: Wierzbicki, Edward J
Dates: 01/22/15-05/14/15
Days: Thursday
Times: 02:00pm-04:55pm
Room: B112

Looking for a different semester?