View this information in table format.

Looking for a different semester?

138-155 Global Marketing

Analyze the way commodities and industrial products are globally marketed, focusing on the concepts of distribution channels, trade patterns, competition, product planning and life cycle, advertising and promotion, market research, and the adaptation of the marketing mix to foreign environments. Analyze distributor relationships, agency, and licensing. Some background in marketing is recommended.

Course Credits

3

Sections this Semester

Offering number: 138-155-001

Course Notes

Prerequisite(s): 104-102 Marketing Principles; and 890-742 Bus Blended Options Seminar (or concurrent) or Blended Options Proficiency
CRN: 11267
Tuition/fee: $424.95
Seats Open: 13
Instructor: Dragotta, Susan M
Program Restriction
View Course Schedule

Offering number: 138-155-002

Course Notes

Prerequisite(s): 104-102 Marketing Principles
CRN: 11467
Tuition/fee: $424.95
Seats Open: 11
Instructor: Dragotta, Susan M
Dates: 08/29/17-12/19/17
Days: Tuesday
Times: 01:00pm-03:50pm
Room: B073

Looking for a different semester?