Spring 2015 Semester Courses
138-155 Global Marketing
Analyze the way commodities and industrial products are globally marketed, focusing on the concepts of distribution channels, trade patterns, competition, product planning and life cycle, advertising and promotion, market research, and the adaptation of the marketing mix to foreign environments. Analyze distributor relationships, agency, and licensing. Some background in marketing is recommended.
Sections this Semester
Offering number: 138-155-001
Course NotesPrerequisite(s): 138-150 Global Business Fundamentals and 104-102 Marketing Principles
Seats Open: 18
Instructor: Dragotta, Susan Mary