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Spring 2015 Semester Courses

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138-155 Global Marketing

Analyze the way commodities and industrial products are globally marketed, focusing on the concepts of distribution channels, trade patterns, competition, product planning and life cycle, advertising and promotion, market research, and the adaptation of the marketing mix to foreign environments. Analyze distributor relationships, agency, and licensing. Some background in marketing is recommended.

Course Credits

3

Sections this Semester

Offering number: 138-155-001

Course Notes

Prerequisite(s): 138-150 Global Business Fundamentals and 104-102 Marketing Principles
CRN: 20815
Tuition/fee: $404.70
Seats Open: 16
Instructor: Dragotta, Susan Mary
Dates: 01/22/15-05/14/15
Days: Thursday
Times: 02:00pm-04:55pm
Room: B112

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