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Spring 2016 Semester Courses

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138-155 Global Marketing

Analyze the way commodities and industrial products are globally marketed, focusing on the concepts of distribution channels, trade patterns, competition, product planning and life cycle, advertising and promotion, market research, and the adaptation of the marketing mix to foreign environments. Analyze distributor relationships, agency, and licensing. Some background in marketing is recommended.

Course Credits


Sections this Semester

Offering number: 138-155-001

Course Notes

Prerequisite(s): 138-150 Global Business Fundamentals and 104-102 Marketing Principles
CRN: 20096
Tuition/fee: $412.80
Seats Open: 17
Instructor: Dragotta, Susan M
Dates: 03/22/16-05/10/16
Days: Tuesday
Times: 06:00pm-08:50pm
Room: B177

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