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138-155 Global Marketing

This course will consider traditional marketing concepts for the global marketplace, including distribution channels, product adaptation, promotion, pricing strategies, and understanding the political, economic, cultural and competitive environment. How to access and interpret market research for international markets will be a focus of the course. This course relates to the Global Marketing domain of the Certified Global Business Professional (CGBP) exam (

Course Credits


Sections this Semester

Offering number: 138-155-001

Course Notes

Prerequisite(s): 104-102 Marketing Principles; and 890-742 Bus Blended Options Seminar (or concurrent) or Blended Options Proficiency
CRN: 11267
Tuition/fee: $424.95
Seats Open: 9
Instructor: Dragotta, Susan M
Program Restriction
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Offering number: 138-155-002

Course Notes

Prerequisite(s): 104-102 Marketing Principles
CRN: 11467
Tuition/fee: $424.95
Seats Open: 6
Instructor: Dragotta, Susan M
Dates: 08/29/17-12/19/17
Days: Tuesday
Times: 01:00pm-03:50pm
Room: B073

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