Marketing students.


63-credit Associate of Applied Science Degree

Watch a video about our Marketing program.

Marketing plays a fundamental role in business and industry by identifying, attracting and retaining customers through promotion, sales and distribution of a product or service -- while offering value to the client. The program provides an interactive education in the foundations of marketing, all with a leadership focus. Courses are taught using a dynamic, hands-on approach, in an applications- and project-based learning environment. Graduates will be prepared to engage in marketing information management, business-to-business marketing, sales management, analysis of marketing conditions, marketing strategies and competitors' tactics.

  • Prepare for jobs such as inside sales representative, business development representative, marketing research analyst or territory business manager.
  • Incoming students may earn credit for prior learning for specific high school business courses.
  • Involvement in WCTC Collegiate DECA provides students with opportunities to develop leadership skills through special events, and national and regional competitions.
  • Internship experiences provide technical, hands-on learning in real-world settings.
  • Program-to-program transfer opportunities are available at Alverno College and University of Wisconsin - Stout. Select program credits may transfer to other institutions.
  • As a complement to the Marketing program, several specialized short-term certificates are available within the School of Business.
  • Wages of recent graduates per Graduate Follow-up Report
    • Three-year Avg. Salary for Full-time Related Employment: $34,728

Program Code 10-104-3

Required Courses

Types of Program Delivery


In the traditional option, Marketing classes are scheduled during the day and are usually taken on campus in a face-to-face classroom setting. Many students who opt for the traditional college option are those who recently completed high school or those who are available during daytime hours.

Blended Options

In the Blended Options format, programs are organized into short, manageable segments (e.g. one class meeting each week for six or eight weeks) that meet during evening hours. This format is designed primarily for working adults with some college experience. The Blended Options program is the only format offered for Marketing during the evening hours. Learn how to become a Blended Options student.

Traditional Option

Blended Options

First Semester
 Course NumCourse NameCredits
 102-100 Contemporary Business3+ 
 104-102 Marketing Principles3+ 
 104-112 Personal Brand3+ 
 106-110 Intro to Software Applications
previously MBA I
 801-196 Oral/Interpersonal Comm3+*
 804-123 Math w Business Apps3+*
Total Semester Credits
Second Semester
 Course NumCourse NameCredits
 104-104 Sales Principles3  
 104-173 Marketing Research3  
 104-156 Business to Business Marketing3 *
 101-105 Accounting Fundamentals3 *
 801-136 English Composition 13+ 
Total Semester Credits
Third Semester
 Course NumCourse NameCredits
 104-109 Social Media Marketing3  
 104-125 Advertising3  
 138-155 Global Marketing3  
 145-100 Intro to Entrepreneurship3  
 809-196 Intro to Sociology3+*
Total Semester Credits
Fourth Semester
 Course NumCourse NameCredits
 104-157 Marketing Management3  
 104-165 Marketing Public Relations3  
 196-140 Managing People
previously Principles of Supervision
 809-195 Economics3+*
 809-199 Psychology of Human Relations3 *
Total Semester Credits
+ (Proficiency Exam Available)
* (Prerequisites or substitutes may apply to this class.)

View available courses for this term

View course descriptions of all required courses

Credit Transfer Opportunities

WCTC has agreements with local high schools and various four-year colleges and universities that enable students to transition more seamlessly from high school to WCTC to four-year colleges. Transcripted credit agreements provide high school students the opportunity to take WCTC courses at their high schools. Agreements with four-year colleges enable WCTC graduates in selected programs to transfer credits, often at junior-level standing. Agreements currently in place for this program are listed below.

High School Transfer Opportunities

WCTC Course

WCTC Credits Awarded

104-102 Marketing Principles 3
106-110 Intro to Software Applications 3
145-100 Intro to Entrepreneurship 3
801-196 Oral/Interpersonal Comm 3
804-123 Math w Business Apps 3
809-196 Intro to Sociology 3

Four Year College Transfer Opportunities

Program Specific Agreements

Program Name
Credits Awarded
Alverno CollegeBA in Marketing Managementup to 70
Cardinal StritchAny Bachelor Degree in the College of Business and Management60+
Colorado State University-Global CampusBS Business Managementup to 63
Colorado State University-Global CampusBS Communicationup to 63
Colorado State University-Global CampusBS Marketingup to 63
Lakeland UniversityBS Marketingup to 66
Marian UniversityBS Marketingup to 66, 10% tuition discount
Rasmussen CollegeBS Business Managementup to 69
Rasmussen CollegeBS Healthcare Managementup to 56
UW-OshkoshBS Leadership and Organizational Studiesup to 62

General Agreements

Program Name
Credits Awarded
Concordia UniversityAny BachelorsVaries
Franklin UniversityBachelor of Science (various)Junior Standing
Mount Mary UniversityBachelor DegreeJunior Standing
Ottawa UniversityBachelor of Arts or Scienceup to 80, and 35%+ tuition disccount for WCTC grads
Purdue University GlobalAny Bachelorscredits vary, 20% tuition discount
Upper Iowa UniversityBachelor of Scienceup to 78
UW-Green BayOrganizational Leadership - Bachelor of Applied StudiesBlock of 60 credits
UW-StoutBS Management (100% online)up to 60
UW-StoutBS Career, Technical Education & Training (100% online)up to 60
UW-WaukeshaBachelor of Applied Arts and Sciences (BAAS)60-Junior Standing
Wisconsin Lutheran CollegeBachelor of Science in Business Management & Leadership50-70

UW-System Credit Transfer

If you are interested in attending a UW-campus, you should contact a transfer representative at the campus you plan to attend. You may also check credit transfer agreements between WCTC and the UW System to tell you which specific courses and general education classes may be accepted.

Important Cautionary Note:
This information is intended as a general description. Please verify the availability and details of the program that interests you with the transfer coordinator at the receiving institution.

Meet your Instructor

Program instructor, Julie Loeding

Julie Loeding

Phone: 262.691.5317


  • BA, Mass Communication, University of Wisconsin–Milwaukee
  • MS, Administrative Leadership and Supervision of Adult Education, University of Wisconsin–Milwaukee


  • Master Certified – DDI Training
  • Vital Smarts-Crucial Conversations, Confrontations, Influencer
  • Achieve Global Certified

Teaching Philosophy

"It is my pleasure to assist students to discover their unique strengths, to stretch and grow, and to prepare for careers they find fulfilling, helping them to obtain the life they imagined."

Program instructor, Edward Wierzbicki

Edward Wierzbicki

Phone: 262.691.5434


  • AAS, Marketing, Waukesha County Technical College
  • BS, Business Management, Upper Iowa University
  • MBA, Concordia University

Teaching Philosophy

“I love marketing, business and entrepreneurship! My goal is to provide a fun and vibrant environment where students learn and build strong business skills. We push students to discover their talents and focus on a career path while providing opportunities to learn outside of the classroom with real-world projects, field trips, and professional conferences.”