Marketing Leadership & Innovation

15-credit Technical Certificate

Develop the skills to become an effective leader and champion of marketing initiatives to achieve organizational goals. These higher-level skills provide an applied approach to using marketing tools and strategies to influence senior leaders within an organization as well as external stakeholders and/or customers.

Required Courses

First Semester
 Course NumCourse NameCredits
 104-102 Marketing Principles3+ 
 196-190 Leadership Development3  
Total Semester Credits
Second Semester
 Course NumCourse NameCredits
 104-125 Advertising3  
Total Semester Credits
Third Semester
 Course NumCourse NameCredits
 104-165 Marketing Public Relations3  
 623-170 Intro to Continuous Improvment3+ 
Total Semester Credits
+ (Proficiency Exam Available)
* (Prerequisites or substitutes may apply to this class.)

View available courses for this term

View course descriptions of all required courses

Credit Transfer Opportunities

WCTC has agreements with local high schools and various four-year colleges and universities that enable students to transition more seamlessly from high school to WCTC to four-year colleges. Transcripted credit agreements provide high school students the opportunity to take WCTC courses at their high schools. Agreements with four-year colleges enable WCTC graduates in selected programs to transfer credits, often at junior-level standing. Agreements currently in place for this program are listed below.

There are no credit transfer agreements for this program at this time. For more information, contact your academic advisor.

UW-System Credit Transfer

If you are interested in attending a UW-campus, you should contact a transfer representative at the campus you plan to attend. You may also check credit transfer agreements between WCTC and the UW System to tell you which specific courses and general education classes may be accepted.

Important Cautionary Note:
This information is intended as a general description. Please verify the availability and details of the program that interests you with the transfer coordinator at the receiving institution.